David Simpson

A hands-on design engineer, David is responsible for driving the latest design, engineering and software developments. His experience ranges from hi-fi product design to the programme management of complex financial service software. When he’s not talking about firmware updates, tooling or road maps you’ll see him running in Hampstead Heath or ferrying his kids to school on his electric bicycle.

Tesla the industry disruptor

Tesla’s race to bring electric cars to the masses - with all its closely-observed delays, setbacks, and milestones - is the triumph of a disruptor. California-based Tesla is famous for driving innovation in the electric car sector. A disruptor brand that shot into the limelight in 2008 with a high-performance electric sports car. It set...
Read More

Power Struggle – Wireless Charging

In the charging zone, wireless might be the buzzword but plugging-in is the smarter choice. Wireless charging is currently being vaunted across the media as the holy grail of electric vehicle (EV) adoption. I have my reservations, though. Yes, at first glance, it is a fuss-free technology that is capable of charging an electric car...
Read More
Andersen Smart Charger

The Journey Has Started

Back in June 2017, my team (Ian, Yang, Fotis, Paul, Ivor & Laurence) started working on the Andersen smart charging solution. We researched, we played with Raspberry Pi’s, we built breadboard prototypes, we wrote code, all in the quest to find a strong and secure foundation to build the Andersen charging future. To see the...
Read More
Electric-Bike

PEDAL POWER: Look out! Electric bikes

Electric bikes are boosting the future of cycling culture on our streets. Cruising into work, enjoying the ride through central London. I arrive crisp and fresh, cool and calm. I am still peddling. There is a healthy element of blood coursing through my veins however I don’t break a sweat. The motor navigates me through...
Read More

Driving Force: Why EV is big in 2020

What do you drive? An electric car? A BMW 3 Series iPerformance Saloon perhaps? Or a Nissan Leaf; Audi A3 E-Tronmor; or a Prius? Increasingly, the answer is something electric and that is particularly true in the company cars sector. According to government and auto industry campaign Go Ultra Low, more than 70% of EV registrations are made to...
Read More

Are you being served?

Do I love the brand or the customer service? In the context of airlines with surly cabin crew, train companies that refuse compensation claims. Utility giants that bump you onto rip-off tariffs. Retailers with robotic staff. Customer service can often seem like the forgotten priority. It’s a strange state of affairs for a business skill...
Read More

POWER TRIP: Changing Perceptions of the Electric Car

My perception of electric vehicles has changed greatly over the years. From quirky to cool. It has been a transformational journey. The Quirky Battery Powered Vehicle. In the early noughties, a quirky battery-powered vehicle – officially speaking, a quadricycle - launched onto UK streets. Made by Indian car company Reva. The car was toy-like small,...
Read More

Visiting The Home Of Sir Alex Moulton

I was fortunate enough to have an unplanned visit to a company founded by the English Engineering legend Sir Alex Moulton. Following my wife’s chance meeting with the current owner of Moulton Bicycles John at the lovely Wooley Grange hotel in Bradford. Our family (including my two kids!) were invited to visit the Moulton Bicycles...
Read More

Let’s dispose with the throwaway culture

Scarcely a day doesn't go by without something in life breaking. I can’t stand a cool gadget that gives up the ghost before I’ve learnt how to use it properly. An on-trend shirt that doesn’t survive the wash. A modish sofa that is worn out a year in. They may have arty references or a...
Read More

LoCASE Innovations Low Emissions Showcase

I went to the LoCASE event to talk about Electric Vehicles and the way they are and will impact your business. The LoCASE Essex region has provided superb support to Andersen over the past few months. Today it was our turn to give something back! We had the great pleasure to support the LoCase Innovations...
Read More